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Web Promotion Books

Web Promotion Books
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 Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition
 Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition - 5 starsRapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

 Poor Richard's E-mail Publishing - 4.5 stars Poor Richard's E-mail Publishing

 Poor Richard's E-mail Publishing Say all you want about push technologies: plain old electronic mail works best. Everyone has it; everyone uses it; everyone likes it. Poor Richard's E-Mail Publishing shows you how to create and grow communities around e-mail publications.

The book describes author Chris Pirillo's experiences in building the Lockergnome newsletter and extrapolates nuggets of advice from them.  Poor Richard's E-mail Publishing In the process of sharing his accumulated wisdom, the book explains the technical (HTML formatting, mailing list software) and nontechnical (content selection, subscriber management) aspects of running a list. But the author doesn't remain in the spotlight. Poor Richard's E-Mail Publishing includes a series of chapters authored by leaders of other e-mail communities, including the Naked PC Newsletter, the LangaList, and This Is True.
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 Advertising on the Internet, 3rd Edition - 4.5 stars Advertising on the Internet, 3rd Edition
 Advertising on the Internet, 3rd Edition Internet advertising is still a business finding its legs, but it is already an important part of most successful commercial sites. And for companies that are not Web-based, the Internet is now an important medium to consider for marketing strategies. In the second edition of Advertising on the Internet, authors and Net advertising professionals Robbin Zeff and Brad Aronson survey the current state of advertising online.
Though many of the concepts the authors present are extensions of traditional advertising issues, the book offers a very comprehensive view of things; even seasoned Webmasters will learn from this title.  Advertising on the Internet, 3rd Edition The various advertising models and techniques are illustrated, with the balance of effectiveness versus user annoyance discussed frequently.
In addition to the technical aspects of getting your word out on the Web, the book also covers special international considerations, legal restrictions and cautions, and targeting techniques, plus it includes a lengthy resource list. Zeff and Aronson's analysis of the Web details how to track site and user statistics to monitor usage patterns and ad effectiveness. Whether you're a techie or not, this book provides some useful insights. --Stephen W. Plain
 Online Promotions: Winning Strategies and Tactics - 4.5 stars Online Promotions: Winning Strategies and Tactics
 Online Promotions: Winning Strategies and Tactics The only complete guide to creating and managing successful online promotions. Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop.  Online Promotions: Winning Strategies and TacticsDrawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.

Book Info
(Wiley Computer Publishing) Shows readers how to create successful and inexpensive online promotion campaigns, including how to partner with another company to create a multibrand promotion. The CD-ROM contains sample promotions, basic templates for creating promotions, and other features. System requirements not listed. Softcover.
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 Web Advertising and Marketing, 3rd Edition - 5 stars Web Advertising and Marketing, 3rd Edition
 Web Advertising and Marketing, 3rd Edition The Web has changed the way every business function is conducted and will continue to have profound influences on the global economy. As your company enters the world of e-commerce and Web technologies, you will need effective Web advertising and marketing solutions. Web Advertising and Marketing, 3rd Edition is a complete guide to the tricky business of building an effective online commercial presence.  Web Advertising and Marketing, 3rd Edition It walks you through every step of the process, from understanding the basic technology to building an online marketing plan--from designing a stellar commercial Web site to making sure a Web site is secure. The book includes case studies of actual businesses and their success and failures on the Web. Web Advertising and Marketing, 3rd Edition can be a valuable guide for the novice to experienced Internet business person.

Book Info
(Prima Tech) A complete guide to the business of building an online commercial presence, with the five W's of Web marketing, myths and facts about marketing on the Web, E-mail marketing and how to use it, banners, the latest design concepts and a host of other useful information for the e-entrepreneur.
 Branding.com: On-Line Branding for Marketing Success - 4 starsBranding.com: On-Line Branding for Marketing Success
 Branding.com: On-Line Branding for Marketing Success On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line,  Branding.com: On-Line Branding for Marketing Success Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand.

Book Info
A text exploring the principles of online marketing, giving readers a detailed look at branding in e-business. Shows how to become 'customer-centric,' how to maximize the advantages offered by virtual communication, media, and interstitials, as well as how to pull customers to a company's Web site again and again. DLC: Internet marketing.
 Self Promotion Online : Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios - 4.5 stars Self Promotion Online : Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios
 Self Promotion Online : Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios Visual Arts Trends.com

The book is absolutely stunning, supporting great content with equally impressive design. We must also compliment ... oh, practically everything.

 Self Promotion Online : Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios Book Description
Like it or not, your success is determined as much by how well you promote your work as by the quality of your work. Thankfully, online promotion has opened up a whole new channel for you to generate opportunities for both you and your firm to get the word out. Yet you should not stray into this brave new world uninformed or without a strategy for using the speed and reach of the Web to your advantage.

In Self-Promotion Online: Marketing Your Creative Services Using Web Sites, Email and...
 Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet - 5 star ratings Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet
 Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet Midwest Book Review from Oregon, WI USA
In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e-commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.

Dan Poynter, author of The Self-Publishing Manual (see more about me) from Santa Barbara, CA USA
The Word-of-Mouth-Advertising champion and chronicler applies his proven techniques to the Internet. Godfrey Harris combines the least expensive form of advertising with the most efficient method of spreading the message: Drafting email messages that recipients want to forward to friends. Harris shares secrets, provides figures and cites case studies to show you how to get more bang for your promotion buck. Glossary and index.
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Webworks : Advertising
 Webworks : Advertising Book Description

Explore the work of some of the best minds in Web advertising. The twenty-nine firms in these pages offer an insider's look at hard-sell and soft-sell design approaches used by the most successful advertisers on the Web. Go behind the scenes with top creators making Web ads that work. Discover great design that gets the word out: whether through web rings, portal deals and sitelets, interstitials, interviews, link exchanges, or good old banners. Win the battle for viewers: study design strategies and interactive tactics for Web ad campaigns that get seen.

 Branding.com: On-Line Branding for Marketing Success About the Author

Thom Forbes is a journalist, speaker, and consultant who has been involved with interactivity and advertising for 15 years. He was editorial director of Adweek, Marketing Computers (now MC), and Winners in the 1980s. He is editor of the American Association of Advertising Agencies' interactivity newsletter BackChannel, contributing editor of Agency magazine, chair of Thunder Lizard's Web Advertising conferences, and co-author of What Were They Thinking? a book about new product marketing....
 Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space - 4.5 star ratings Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space
 Winning PR in the Wired World: Powerful Communications Strategies for the Noisy Digital Space

Insightful!, August 3, 2001 Reviewer: Rolf Dobelli, getAbstract from Switzerland

Don Middleberg adapts key public relations strategies to the new media landscape, transformed by the Internet and wireless communications. He emphasizes the need for response speed and short-term - as well as long-term - planning, since this new environment changes so quickly as to render the future unpredictable. He outlines techniques for getting buzz, which is now a critical element in effective branding. However, this book cannot help but be affected by the dot-com downfall: Many of its examples refer to now defunct companies, or to those who are in deep trouble (and may well be deceased by the time you read this review). Still, if you overlook the problems that come from writing during the Internet reality-warp, we at getAbstract.com recommend this executive guide for its solid PR strategies, which although geared for a high-tech world, are firmly rooted in traditional method.
 Webworks : Advertising I love this book, March 2, 2001 Reviewer: A reader from Wayne, NJ USA

Don Middleberg's book is wired PR genius. It's easy to read and straight to the point. He has many great tips on what the 21st century company should be doing to protect and promote a favorable image. There is no doubt that Mr. Middleberg knows his stuff!! Starting out my career as a "traditional" public relations person, Winning PR in a Wired World, makes it that much easier for me to grasp Cyber PR and know when to utilize it in a digital economy.

Thanks Mr. Middleberg. I am waiting for your next book
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Web Promotion Books
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