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Internet Marketing & Promotion Books

Internet Marketing, Promotion Books
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3Principles of Internet Marketing
 Principles of Internet Marketing Mark C. Thompson, Executive Producer of Schwab's website, the world's largest site in electronic commerce. If there's one book you'll read on Internet marketing this year, this is it! Dr. Hanson captures the essence of the revolution unfolding in retail markets and how the Web has forever shifted the balance of power from traditional institutions to the individual consumer.

John Hagel III, Author Net Gain and Net Worth, Principal-McKinsey & Company
Ward Hanson provides the first systematic view of the profound changes in marketing brought about by the Internet. Anyone seeking to exploit the unique capabilities of electronic networking should read this book.
3World Wide Web Marketing:

 101 Ways to Promote Your Web Site Integrating the Web into Your Marketing Strategy, 3rd Edition. 4Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne...
  • Interactivity
  • Affiliate marketing
  • Using B2B technology to sell through resellers
  • Wireless marketing
  • eMetrics, or how to measure online marketing strategies
  • Data mining techniques
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3E-Marketing
 E-Marketing (Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.
 Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business
 Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business With the Net's ability to boost business now apparent even to the most skeptical of observers, books that purport to unveil the commercial secrets of cyberspace will continue to proliferate. 3Few, though, can present observations and recommendations about e-commerce as well as HyperWars, by Bruce Judson with Kate Kelly. Cofounder of Time Warner's pioneering Pathfinder Web site and author of 1996's bestselling Net Marketing, Judson has already proven that he knows what he's talking about when he talks about online business--and in this book he turns his attention to the tactics that....
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 Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business E-Supply Chain : Using the Internet to Revolutionize Your Business
 E-Supply Chain : Using the Internet to Revolutionize Your Business From the foremost expert on supply chain management
o Shows how market leaders are focusing their entire organization on driving value to customers
o A practical guide for developing effective supply chain plans and e-business models
o Reveals how leading firms have forged up to a two-year lead over competing supply chain networks
o Rich in details and action studies of what works and what doesn’t E-SUPPLY CHAIN reveals how companies can form the necessary business alliances to combine two of the most versatile and effective business tools of the new century: the power of supply chain and the Internet. Rich in details and action studies, E-Supply Chain is a hands-on guide to implementing the changes necessary in every major function of a typical firm. The authors detail how the e-supply chain network evolves to become a global "value chain constellation," destined to dominate specific markets and industries while always keeping the satisfaction of the customer or consumer as the ultimate goal.
Place to Space : Migrating to Ebusiness ModelsPlace to Space : Migrating to Ebusiness Models
 Place to Space : Migrating to Ebusiness Models Despite the recent, unsettling dot-com fallout, the authors claim that the e-revolution is here to stay. Moreover, they say, with few exceptions, solidly managed, financially stable traditional companies will lead the most productive, profitable and long-term forays into e-commerce. Place to Space : Migrating to Ebusiness ModelsWeill and Vitale, affiliated with MIT's Sloan School of Management and the Australian Graduate School of Management, respectively, use extensive surveys and research to show how bricks-and-mortar companies can and...

Place to Space, by Peter Weill and Michael Vitale, is an accessible entry point for old-economy senior managers who know e-business is in their future but are not quite sure how to best tackle this brave new world. Weill, director of the Center for Information Systems Research at the MIT Sloan School, and Vitale, dean and director of the Australian Graduate School of Management, identify and examine eight "atomic e-business models" (looking into everything from strategic objectives and IT requirements to how money is made) and propose ways these can be adapted to create individualized e-business initiatives in all types of existing firms.
 Net Results.2 : Best Practices for Web Marketing - 5 star ratings Net Results.2 : Best Practices for Web Marketing
 Net Results.2 : Best Practices for Web Marketing With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). Net Results has received superlative reviews (see the book’s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification;  Net Results.2 : Best Practices for Web Marketing and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com businesses.

Book Info - Reveals the proven strategies used by the authors to execute profitable and successful online marketing campaigns for such companies as America Online and Barnes and Noble. Filled with expert advice from three online pioneers who have twenty years of collective online marketing experience. Softcover. Revised from an earlier edition.
 Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here - 5 star ratings Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here
 Customers Rule! Why the E-Commerce Honeymoon is over and where Winning Businesses Go From Here Customers Rule!, by Roger Blackwell and Kristina Stephan, is a back-to-earth management guide for the 21st century that emphasizes traditional business strategies incorporated with--but never overshadowed by--the Internet. Blackwell, an Ohio State University marketing professor, and Stephan, vice president of a consulting firm that bears her coauthor's name, note that even after the dot-com shakeout, many firms still place too much emphasis on the "e" side of e-commerce, giving short shrift to basics that connect them with consumers and suppliers. Dissecting companies that failed because of this (like Boo.com, the erstwhile sportswear e-tailer), along with those appearing to prosper by recognizing it (including Victoria's Secret and L.L. Bean, which both learned the ropes through conventional catalog operations), the authors emphasize that business fundamentals remain the key to success.  Net Results.2 : Best Practices for Web Marketing Adding value for customers, establishing vendor relationships, controlling costs, and conserving cash are all important elements. They discuss specifics that combine traditional and New Economy ideas in original ways, like using omnipresent bricks-and-mortar establishments such as Kinko's for third-party distribution of online orders. No matter the business, the authors contend, the optimal result is a "blended strategy" that enhances customer and supply-chain relationships, decreases inventory and expenses, increases efficiencies, and reaches new customers
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 101 Ways to Boost Your Web Traffic : Internet Promotion Made Easier - 4.5 stars 101 Ways to Boost Your Web Traffic : Internet Promotion Made Easier
 101 Ways to Boost Your Web Traffic : Internet Promotion Made Easier In 101 Ways To Boost Your Web Traffic, internet and technology training expert Thomas Wong clearly and carefully explains how to increase the number of visitors (and repeat visitors) to a website easily and quickly; how to save time and money associated with website promotion; how to reach out to a larger, more target audience; how to persuade others to buy your ideas, products, and services while visiting your website; and how to utilize your website to your best advantage both personally and professionally. Wong's techniques are sound, practical, "user friendly" and internet market tested. In short, they work and work well. Anyone wanting to increase their website traffic, the effectiveness of the website for sales and services, should begin with a thoroughly reading of Thomas Wong's 101 Ways To Boost Your Web Traffic.

A reader from Chicago, IL United States This was a great little book, filled with things almost anyone can do on any number of levels. From larger sites to small and independant ones, this will enable people to start building their online business.

The one drawback that I saw was in the strategizing behind the plan. How to create a cohesive plan out of all these elements. A book called Make Your Website Work For You is one that might fill in the gaps here.
Otherwise, it's a great book
 Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns - 5 star ratings Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns
 Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for:

• E-mail list brokers and service bureaus
• Credit card companies and corporations offering merchants accounts
• Books and software on Web marketing
• Online advertising services

 101 Ways to Boost Your Web Traffic : Internet Promotion Made Easier Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
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Internet Marketing, Promotion Books
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