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Search Engine Positioning Books

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 Search Engine Positioning (With CD-ROM) - 4 stars Search Engine Positioning (With CD-ROM)
 Search Engine Positioning (With CD-ROM) Book Description
Search Engine Positioning is a hybrid web marketing and technical HTML title for experienced webmasters who are responsible for improving and increasing the traffic to a company's web site. According to IMT Strategies, "search engines create more awareness about web sites than all advertising combined including banners, newspapers, TV, and radio." In 1999 web traffic grew by 300%, and Internet commerce is expected to grow exponentially through 2002 with worldwide sales approaching $60 billion and business-to-business sales in excess of $300 billion.  101 Ways to Boost Your Web Traffic : Internet Promotion Made Easier
 As web pages proliferate , companies must implement more aggressive search engine optimization strategies to complement advertising and marketing efforts. Search Engine Positioning provides not only the marketing insight into improving a web site, but the technical nuances of optimizing HTML to increase web traffic for higher visibility and increased sales.

 Internet Marketing And Search Engine Positioning - A Do It Yourself Guide - 4 stars Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide
 Internet Marketing And Search Engine Positioning - A Do It Yourself Guide suhanaz from Boston
I am not an expert on internet marketing (nor a dummy). Actually started developing interest about ways to promote a web site after I was layed off from a dot com company.

The book seems to accurately pinpoint ways to increase web traffic for a web site -In particular, the way he has explained how to create pages for search engines are pretty cool,beginning with an example and carrying it step by step.

The book is so different from other internet marketing books primely because of specific techniques in search engine placements (other books had only few pages on this topic). Many other techniques (like yahoo shopping) were also not mentioned in other books.
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Webmasters' Secret Internet Marketing & Search Engine Positioning Strategies
Jacques Francois, France
"Your letter is perfect."
"In French, they say "bravo" when something is well done.
"Your letter is perfect. And I understand your english.

"I'm webmaster and I have several sites very well positioned with some words (number one with only one or two words in AltaVista, Lycos, Infoseek and some else others), but reading your letter, I'm learning something new each time. And more technical details that I didn't know until now."
Thanks

Jim Hutchinson "Your reports ... help me keep on top of the competition and learn ways of improving my services."

"Whew! That's a lot of solid information! The main focus of my business is registering web sites to the search engines and I've been called a 'Meta Tag Guru' by some. Your reports not only show that there's always more to learn, they also help me keep on top of the competition and learn ways of improving my services. You take the bulk of the work out of keeping up on the search engine nuances and...
Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
 Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.

 Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
 Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section.

One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free.
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 Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters - 5 stars Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
 Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
 Discover how easy it is to:
  1. Organize your promotion efforts
  2. Write effective web copy for search engines
  3. Understand the online directories
  4. Find keywords
  5. Write meta tags
  6. Learn how the search engines work
  7. Submit your web pages
  8. Analyze your traffic
The comprehensive guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories.

Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more.

 Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement
 Used in conjunction with the continually updated internet tutorial (links provided in the book), it is a thorough but easy to understand introduction to search engine promotion. Within a few hours, you will be optimizing your web pages for the engines.
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